Latest Posts


The Herd Mentality

By Akhilesh at 12 March, 2010, 7:04 am

Erich Fromm, a German – American psychologist and Humanistic philosopher once quoted, “The Danger of the past was that men became slaves.  The danger of the future is that men may become robots.”  I believe the psychologist is talking about the heavy dependence of technology that human beings are used to nowadays. Though I think [...]

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Mitchell Johnson does a mini Zidane

By abhishek at 7 March, 2010, 11:11 am

Cricket is no more a gentleman’s game, but a little bit of Zidanesque head butt will not hurt cricket. Entertaining stuff.

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Sidewalks anyone?

By Adwait at 7 March, 2010, 9:46 am

There are no adjectives to describe the traffic scenes in the cities we live in. There is no scope for lying and praising it or justifying how crazy it is. ‘Seeing is believing’ as it is said and everyone who has been a traveler for a day at least, has seen the traffic.

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A tribute to Mr Vodafone

By Adwait at 22 February, 2010, 11:03 am

Creating brilliant ads is quite a challenge. They are not like movies. They aren’t three hours long and most of them aren’t even aired start to end on television. They are short. They need to capture your intelligence long enough so you would go and buy that product. They have to be eye-catching. A good ad is judged by its repeat value and whether you look for your remote to switch channels when the first ad pops out in the middle of a serial that you might be watching.

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Living for that one day

By Adwait at 17 February, 2010, 10:34 pm

A routine sets. Invariably.
School. College. Work. We all have one.

After getting up in the morning, there is this imaginary list in our sub-conscious mind which eventually we start ticking off.
Bathroom : done. Breakfast : done. Newspaper : done. And so on subjectively according to our own lives. After some time. Once you set into college, or you get comfortable at work, this checklist is completed effortlessly and unconsciously. You don’t think while carrying out your routine after a certain period of time. Again not set in stone, but something which needs a personal touch.

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