Abhishek Bachchan endorses Aravind Brand
By abhishek at 19 September, 2007, 2:30 pm
Abhishek Bachchan, once upon a time the most eligible bachelor is now as sought after by the advertisers. With companies like Motorolla, Am Ex, Ford LG and one radio channel being endorsed by junior Bachchan, now, Arvind Brands is willing to pay a few crores to Abhishek to go ga over its ‘Flying Machine’ range of clothing.
Celebrity endorsements works extremely well with apparels than any other products since this is the only product which coveres the celebrity from head to toe literally (unlike a soft drinks ad). Some other walking billboards are SRK endorsing Richmond, Salman Khan for Mayur Suitings, kunal Kapoor for Indian Terrain, Saif Ali Khan for Provogue, and the list is endless.
The one that stood out in the clutter was that of Shah Rukh Mayur Khan. It is hard to forget a brand name if it has the cecleb name in it! A good way to stand out of the clutter!
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