Slumdog Millionaire creates Hungama online

By Aditya Mhatre at 25 February, 2009, 9:56 am

After the recent Oscar awards where Slumdog Millionaire won 8 awards, not only Dev Patel’s and Frida Pinto’s life changed but it also changed Hungama’s fortunes a bit. Hungama Digital Media Entertainment Pvt Ltd, owner of the digital media rights is seeing staggering demand for Slumdog Millionaire’s content on-line and on mobile phones. Given below are the crazy numbers in the last 48 hours.

Search hits for Slumdog Millionaire have tripled in India and doubled globally in the last 48 hours.
In India, around half a million people set “Jai Ho” as their Caller Ring Back Tone.
There were around 250,000 searches for film’s content in India out of which more than 80% where for the song Jai Ho.
Slumdog Millionaire is the top album on iTunes and Jai Ho is the 7th most downloaded track.

This goes to show that there is money to be made online even in India is the content is good.

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