SRK’s Fairness Cream ad not so fair?
By abhishek at 27 September, 2007, 2:30 pm
Let’s get straight to the point. In a recent advertisment, Shah Rukh Khan endorses Emami’s Fair and Handsome and touts that it as The World’s #1 Fairness cream while chiding a man for using a woman’s fairness cream. One must say that Emami has been bold and forthright in declaring that the cream will make you fairer in four weeks straight - ‘Char Hafton mein Gora banaye’ whether or not the company’s claim can be scientifically proven.
Let’s get straight to the point. In a recent advertisment, Shah Rukh Khan endorses Emami’s Fair and Handsome and touts that it as The World’s Number one Fairness cream while chiding a man for using a woman’s fairness cream. One must say that Emami has been bold and forthright in declaring that the cream will make you fairer in four weeks straight - ‘Char Hafton mein Gora banaye’ whether or not the company’s claim can be scientifically proven.
A friend of mine worked with a market research company for a couple of years might want to support the ad while I contest that the melanin content cannot be altered after birth (and hence one cannot become any ‘fairer’ by using a cream!’ In his words, “What any fairness cream does is to lighter the colour grade, or rather PUSH the skin colour towards the lighter side by 2 grades maximum.” The ad plays on the marketing insight that men (read: metrosexual) used creams meant for women for lack of a better alternative.
10/10 to the ad for its effectiveness. While it is a very mediocre ad, it still stands out from the clutter for the controversy that it created. I think, both, the ad agency and the advertiser (Emami) should be happy how things turned out!
Have been often my blog, Why don't you subscribe to our RSS feed.
If you enjoyed this post, make sure you subscribe to my RSS feed! Hope to see you again
No related posts.
No comments yet.