Latest Posts
When we brought the house down!
By abhishek at 26 September, 2007, 12:23 pm
What happens when an advertising guy, an ivy league graduate, a spiritualist, a chef, an aspiring film maker, a business analyst and a world class gully cricketer lock themselves up in an apartment to watch the World Cup finals between India and Pakistan? They go bollocks! They lose their mind. They are kids one moment [...]
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Google Ads for Google
By abhishek at 25 September, 2007, 2:30 pm
“We do not need a marketing Department’, Mr. Bajaj had proclaimed back in the 1980’s as the buyers of Bajaj scooters would line up 20 years in advance. It was in stark contrast to David Packard’s philosophy of ‘Marketing is too important to be left to the marketing department.’
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India wins T20 World Cup
By abhishek at 24 September, 2007, 2:30 pm
Yesterday evening the Indian boys created history again after a long wait of 24 years. Yes , we won a world Championship of Cricket in a Twenty over format of the game.The whole country has been bowled over by the committed effort of the Indian Cricket Team and the leadership skills displayed by the Indian [...]
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Hutch Vodafone brand transition
I didn't need to receive a PR report to know that the Hutch Vodafone brand transition had began yesterday. All the prime TV commercial spots have been taken over by Vodafone. The hutch dog now has a new red colour kennel instead of the pink colour. The Hutch logo will also be phased out soon [...]
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Rediff iShare Review
By Aditya Mhatre at 20 September, 2007, 4:24 am
I recently met a vidcaster in Mumbai. She was looking for some guidance one where she could host the videos she planned to create. I gave her the list of the usual suspects like Youtube, Revver et al. I had also highly recommended her putting her videos up on Indian video hosting websites Rediff’s iShare and BigAdda since these sites have a higher concentration of her target audience.
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