Digg on sale?

By Aditya Mhatre at 16 November, 2007, 8:09 am

About a year back, Kevin Rose, founder of Digg was on the cover of business Week magazine with the headline - “This kid is worth 60 Million”.

digg But I have a good news and a bad news for you. THhe Bad news is that Kevin Rose is not a kid, he’s 30 and the good news is that is not worth $60M but $300M or even more. Rumours are going wild that digg is about to be sold for $300M - $400M. This time its not the usual suspects (google, yahoo, Microsoft)� who are interested in the purchase but its the media companies (TV as well as newspaper)� who are now realising that they need to have a significant online presence.

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According to rumors, The New York Times and Washington are the prospective buyers. Apart from the fact that DIgg has a $100 million advertising deal with Microsoft, the site will be a good addition to either of the companies because they already have the stats about the traffic digg drives to their web platform. It is a known fact that the Digg community is highly sensitive about changes to Digg.com but this time they have been quieter. I hope that who ever buys Digg will have the sense on not changing a lot on the site.

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Categories : Technology