Google and You Tube’s Video AdSense

By abhishek at 9 October, 2007, 4:55 am

Goolge’s Page Rank does it again! The complex mathamatical code which crawls through the Web and places contextual ads on websites with whom Google shares its revenues (no one knows what percentage!) will repeat the same process for video ads. Here is how it will work:

The website or the blog should allow for video embed facility. Say, if I am a blogger writing about my recent road trip to Himachal Pradesh, I will see familiar contextual Google ads� appearing near my article. Now, how does video work? Here’s how…
Google will pick up a relavent hiking video from You Tube which will have been uploaded (on You Tube) by some hiking enthusiast and will embed that video (which will contain a small ad) within your blog.
How does everyone benefit? Google will pay the blogger for allowing that video to to embedded for the virtual real estate that the blogger lends. It will follow the regular pay per click model on which the text ad works. Google will part with some amount of the ad revenue (of the client whose product is being advertised in the video) with the person who has uploaded his hiking trip on You Tube.

Many bloggers who are already embedding You Tube ads stand to benefit. But, the only problem (for a few stiklers for content) is that they will not have control over the video that� will be shown on the blog. Google will place any contextual video which has the ad. Period. No quesitons asked.

While a few bloggers might see this as an additional revenue source for their text link ads, this opens up a new medium of sorts for the advertisers who will give this a shot as other mediums are cluttered! And whoever said You Tube doesn’t have a revenue model should eat his words!

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Categories : Technology